Outside the Business Box
Home services business owner podcast that goes over issues, best practices, real systems that elevate your production and revenue, and leadership training.
The categories discussed fall into these working topics in-home services businesses...
Leadership
Messaging and Marketing
Sales
Products
Operations
Cash Flow
We chat about anything really and educational fun to scale a service business is my objective.
Chad Murray owns a $4+ million home service in multiple locations. He is retired from operations and only manages the management.
https://www.ChadMurray.biz \ for coaching information.
https://Outsidethebusinessbox.com is for marketing information.
Outside the Business Box
Price Conditioning
Price Conditioning to Crush Sticker Shock in Sales | Outside the Business Podcast
In this episode of Outside the Business, I’m giving you a raw, real update on my world—what’s going on with my businesses, why I’m feeling like me again, and how we just had a record week in April that beat all of last year. 💪
We’re diving into the art of price conditioning—a powerful sales tactic that helps eliminate sticker shock and sets your customers up to see the value before they see the price. Whether you’re in chimney services, home improvement, or any high-ticket service business, this one’s for you.
✅ Learn how we 5X’ed our sales in a week
✅ Understand how to psychologically prime your customers for big tickets
✅ Hear how I trained my team to close better using real value-based sales
✅ Get insights on how to structure "better / best / adequate" options
✅ Plus a few marketing tips and even a killer deal I found on an Airbnb 😄
About Me
Hey, I'm Chad Murray. I own Masters Services, a multi-million dollar chimney service company based in Dallas, Texas (possibly the largest in the state—still debatable). I'm also a business coach and founder of ChadMurray.biz, where I help service business owners scale past the $1M mark.
I work with businesses between $1M–$5M in revenue who are stuck in the grind—bad employees, zero systems, no time off, and no growth. I teach how to lead, hire, delegate, and make decisions that scale.
If you want to stop the Groundhog Day and get your business moving again, I’m here for you.
📞 Contact Me
Instagram & Facebook: @ChadMurrayBiz
Phone: 972-877-3585
Email: Chad@ChadMurray.biz
Website: ChadMurray.biz
Let’s win again, together.